Re-Read the press release.
It talks about Crypto and partnering with AZRH. AZRH gets Video Game company that has many ways to use Crypto that I can think of.
In-App Purchases/Mining for Crypto to be used in game, Advertising using Crypto payments for in game purchases.
Crypto can be used for back-end Ad Services as well. Go to a site an if you don't want to see ads, let the Site use part of your CPU in the background to mine crypto instead.
I remember them mentioning AI too, so this can be used for Advertising as well, AI to data mine and figure out the most useful Ads to present in game. You could even give the games away for free and let the GPU on mobile devices do AI processing every other frame and pay the owner a percentage of the AI Processing fees.
News 
Market Data 
Discover 
AI
