The "other" publisher in town owns Prentice-Hall, the company publishing the upcoming textbook with the qode case study in it. The parent company of P-H is Pearson plc (PSO on the NYSE). You might want to spend some time here...
...checking out Pearson Education, Financial Times Group, and Penguin Group. Pearson is a very large media company. Not as big as Newscorp, but certainly a major player in its areas of expertise.
From the recent NEOM press release:
"Mr. Szatkowski said that making "Marketing: Real People, Reach Choices" the first truly interactive text book is being viewed by Prentice Hall as a pilot program in its internal evaluation of interactive text books."
Some sort of deal involving Pearson/Pearson sub(s) would not surprise me if the "internal evaluation" of the "pilot program" goes well. There exists so much potential for live links and video clips in the textbook/teaching environment. Can't you just imagine millions of students around the world being required to download qode to complete their homework assignments? Nice....YJ.
News 
Market Data 
Discover 
AI
