Apparently that wouldn't fly at all here in the states. They had to go across the boarder to get that package done.
I don't know much about Canadian laws, but even here, to get the really good deals you have to be legally an 'accredited investor' which just means you have a certain number of 0s in your bank account. The JOBs act has changed this a bit so we have sites like startengine, etc but at the end of the day, I think this is true around the world, only millionaires get the really good deals.
Even if this offer happened in Jan instead of December the numbers would not have changed. In order to raise that kind of money there needed to be a guaranteed return for the investor.
IMHO it was a necessary evil. There is no other way to get seed funding in this industry. It was either this or more amscot payday loans from Tangiers or other toxic financiers. These guys are even worse. They will own multiple notes at a time and purposefully drive pps of a stock down in order to gain even more shares from the next conversion they will get. It also requires the a/s to be much / much higher due to the unknown conversion rates.
Here, we knew the 'price' up front.