Actually 250,000 viva subscribers is an initial goal. If they can reach these numbers then who knows where it can go from there. One thing for sure is that any dilution that has taken place will fix itself if we get a decent response from the ads. When Sling tv started out Feb 2015 out with a goal of 10,000 subscribers and ended up hitting 100,000 per month on average ever since. This is a far better service than sling for the money. All we can do is wait and see how sub numbers grow. They have a great target audience to begin and the potential is definitely there.
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