Great question: Because this is a mirage.
The company believes that, if they throw the word bitcoin or block chain technology into the mix, naive investors will buy first and look later.
What happened to those alleged investors, who posted here on Thursday, that they would be buying on Friday morning? They were going to slap the ask and wire in funds! Remember?
The price went down 10% on average volume.
Stay away. Nothing here. IMHO.