It's also feasible because they are making a stake in the US market which is ten times the population of Canada. Hell, California alone has more people than Canada, and Sunniva is making a stake in both markets, plus, they haven't had the unbelievable runup that the big 3 have. Don't get me wrong, I think Canopy is a fantastic company, but it's valuation is currently the same as Bombardier Aircraft. Given that they have expressly stated they are not getting involved in US operations, I have to question whether they are really a 5.5 Billion dollar company, regardless of how well run they might be.