Take another look at Munzee 2015 and 2016 YoY. Now look what they do to SG&A when they have additional Gross Margin. HMMMMMM! where do you think Expenses such Promotions, R&D etc go? maybe even juiced his guys with bonuses too. Rob V using the money very wisely in my opinion and sees increases in Rev of almost 70%. GROSS MARGIN IS HUGE!!! Who doesn't want to sell something and get 60% Gross Margin? Munzee Revs 2015 and 2016 Respectively (in $Millions) $1.894 to $2.360 increase of 66% YoY.
Munzee Cost of Sales. $.612 to $.932 Gross Margin $1.282 to $1.428 or 67.6% and 60.5% increases
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