Take another look at Munzee 2015 and 2016 YoY. Now look what they do to SG&A when they have additional Gross Margin. HMMMMMM! where do you think Expenses such Promotions, R&D etc go? maybe even juiced his guys with bonuses too. Rob V using the money very wisely in my opinion and sees increases in Rev of almost 70%. GROSS MARGIN IS HUGE!!! Who doesn't want to sell something and get 60% Gross Margin?
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