I figured. Thats pretty standard practice for a business rolling out a new product. Its easy to put it on the page, but theres back-end work to be done to ensure the public, when using the e-commerce side, actually gets their order fulfilled. They will mark a product as "sold out" to block e-commerce until the system is fully ready.
Sometimes companies can do this as a fraud to make it seem like they're about to release products. Sometimes companies do this legit as normal product release process.
I might buy some socks myself just to see the product. As an investor, you always want to see/feel/touch/confirm the product of the business you're investing in to make sure its legit. Thats the only way its an 'investment' versus 'speculative buying'
News 
Market Data 
Discover 
