Instead of being confined to my house six days a week to only watch TV and have daily sex with the wife, yesterday Movie Pass targeted me and other card holders direct with a movie promotion to get off my ass and go out to the theater to see these targeted movies. You realize how cheap this direct advertising is with an email targeted to my likes vs. broad TV advertising on the networks. I believe this is the first email promo they have done and only an example of what big data will do to directly target cardholder likes and movie preferences. The studios will pay big promotional money to MP for this perfectly matched advertising. Another source of revenue for them to cover the loss on the card usage. Love this biz model!!!!!!
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