Correct as far as the token launch IMO & I also think there's a good possibility of turning CoinTracking into an exchange. They have mentioned something about an exchange in one of the PR's.
"...Regarding public launch, ours won’t be a “traditional” ICO with incentives for speculative bubbles. Rather, token appreciation and liquidity will be designed to be adaptive to the actual value being created by and through the system."...(links below)