Form 4's are filed when there are sales of insiders divesting of their common share holdings. Some have signed letters of agreement to not sell their shares over the following year and 8k's have been filed denoting this information.
The new president has not signed one and has recently sold shares. Share holders tend to view the sales as lack of confidence in the company, despite the small number. Furthermore, it could very well be his intent in order to keep the share price down - IMO.