Your post sparked a memory for me... about 10+ years ago, I was hanging out with Walter Payton's son (Jarrett aka JP). It started out as making music (hip hop.. r&b) in a home basement recording studio... I was also one his guests (mini-entourage) to a formal fundraising event with his mom & sister in Chicago..
I'm not saying we're "buds" or anything (pun intended); but I'm willing to bet he'd be pleasantly surprised if I dropped him a message to catch up on the past decade.
If you think there's any 'value' to bring BIEI's product line to his attention; with the idea of sharing it with the NFL; please share your thoughts...
FYI, on the Amazon issue... I may be mistaken, but I believe $BIEI wants $HEWA to use their selling power with Amazon to fight the battle, as they have a HUGE presence there, and a team of people dedicated to working with Amazon. If $HEWA can get the products listed, $BIEI should be able to follow.