HHSE Ancillary Markets: Non-Theatrical vs Box-Office Rational Analysis
* Ancillary Markets are Non-Theatrical Markets for Films. (Various, Multiple Forms of Television).
* Basically, Movie Theaters are just Distribution Points for Movies. One of Many Distribution Points. Initial and Introductory Point, but certainly NOT the Most Profitable.
* The Entertainment Industry and Ancillary Markets is 64 Times Larger than Box Office Receipts (703B/11B).
Ancillary markets are non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, airlines and others.
Television changed the Movie Industry forever. Before television, studios played their films in theaters exclusively. Today, feature films opens in motion picture theaters to establish its box-office value. After that is established, it is then released to ancillary markets in a particular order as follows:
- Video and Pay Per View (PPV) - Premium cable services such as HBO, Showtime, and Cinemax - Cable television - Network television - Television syndication The sequence is to maximize the full economic potential of each market.
Box Office may get the hype and headlines, but Ancillary Markets is where HHSE makes their money. HHSE maximizes the Ancillary Markets for a Film at the least Costs.
HHSE CEO Eric Parkinson Professional BIOgraphy With Photos
Eric Parkinson has been active full-time in the film & video distribution and entertainment industries since 1984, with his first position as General Manager of Continental Video (producer / distributor of the # 1 best selling title, “The 1984 Summer Olympic Highlights”). Parkinson worked his way up through the corporate ranks of independent film studios, becoming President of A.I.P. (1989 – 1991) and President / C.E.O. of Hemdale Home Video and Hemdale Communications, Inc., a NASDAQ traded company (1991 – 1996). Parkinson has provided marketing and distribution consultation services for more than 800 releases, including work on titles for release through MGM, Columbia-Tri-Star, 20th Century Fox, Paramount, CBS and The Discovery Channel.
* 51 Producer Credits * 17 Writer Credits * 11 Actor Credits * 8 Director Credits * More Than 100 Credits (103) Total in All Aspects of Film Entertainment Industry (Must See)
BLOG: "IT" Mega-Success Spurs THOUSANDS New Orders "BATTLECREEK"
Thursday, January 11, 2018 Yowsa! Mega-Success of "IT" video release spurs THOUSANDS of new orders for HHSE's BATTLECREEK!
Dear HHSE Friends & Followers - This Tuesday was the Video release date for the blockbuster theatrical hit "IT" - starring Bill Skarsgård as the super-scary clown. Consumer response for "IT" has been so substantial that Hannover House has already received new orders for multiple thousands-of-units of "BATTLECREEK" (street date Feb. 6), also starring Bill Skarsgård! The momentum might get even stronger with the February launch of Bill's new TV series, "CASTLE ROCK" from J.J. Abrams, Stephen King and HULU. With "BATTLECREEK" right in the middle of a media-feeding-frenzy for Bill Skarsgård - this title looks to be positioned as a very successful video release for Hannover House!
BLOG-1/11: THOUSANDS "BATTLECREEK" New Orders Based "IT" Mega-Success
Thursday, January 11, 2018 Yowsa! Mega-Success of "IT" video release spurs THOUSANDS of new orders for HHSE's BATTLECREEK!
Dear HHSE Friends & Followers - This Tuesday was the Video release date for the blockbuster theatrical hit "IT" - starring Bill Skarsgård as the super-scary clown. Consumer response for "IT" has been so substantial that Hannover House has already received new orders for multiple thousands-of-units of "BATTLECREEK" (street date Feb. 6), also starring Bill Skarsgård! The momentum might get even stronger with the February launch of Bill's new TV series, "CASTLE ROCK" from J.J. Abrams, Stephen King and HULU. With "BATTLECREEK" right in the middle of a media-feeding-frenzy for Bill Skarsgård - this title looks to be positioned as a very successful video release for Hannover House!
BLOG: "IT" Mega-Success Spurs THOUSANDS New Orders "BATTLECREEK"
Thursday, January 11, 2018 Yowsa! Mega-Success of "IT" video release spurs THOUSANDS of new orders for HHSE's BATTLECREEK!
Dear HHSE Friends & Followers - This Tuesday was the Video release date for the blockbuster theatrical hit "IT" - starring Bill Skarsgård as the super-scary clown. Consumer response for "IT" has been so substantial that Hannover House has already received new orders for multiple thousands-of-units of "BATTLECREEK" (street date Feb. 6), also starring Bill Skarsgård! The momentum might get even stronger with the February launch of Bill's new TV series, "CASTLE ROCK" from J.J. Abrams, Stephen King and HULU. With "BATTLECREEK" right in the middle of a media-feeding-frenzy for Bill Skarsgård - this title looks to be positioned as a very successful video release for Hannover House!