One particular "problem" faced by the cannabis world is that of payments. Federal Law prohibits banks from enabling MJ commerce. So an ICO makes sense to be used as "cash," however, INMG does not touch the plant, all the commerce they need to do can be done within the currently legal constructs of banking and credit cards.
I get that ICO's are wildly popular. I'm currently invested in about a dozen. But, as a crypto investor, you know that there are some guidelines to investing in cryptos. Is the team capable? Does their code solve a real world problem? If these things exist, then the crypto is likely a decent investment. If they don't, they are a speculation that's on fire, so you don't want to get caught holding it. 99 out of 100 crypto investors do not even read the White Paper linked to their investment. That's true of any prospectus, I suppose.
Kodak is doing an ICO that primarily is designed to protect the intellectual property of photographers. It's a means to get the artists paid for others using their work, at a higher percentage than they currently receive. This works very well for any royalties situation; music, movies, etc.
Cryptos are far too volatile today to be considered currency. Only a fool would pay for an item with bitcoin today, knowing full well that the bitcoin they used will be worth a lot more in a very short period of time.
I'm not saying that an ICO for INMG is a bad thing, I'm asking what utility it holds for the company and it's advertisers, things that are improvements over INMG's current condition. These are things that EVERY investor should be asking of their crypto investments.