We've all heard ads for brokerage houses. They were all over TV years ago. Some ads were quite famous such as "
- "When E.F. Hutton talks, people listen.”
- John Houseman's famous ads for Smaith Barney "They make money the old-fashioned way: They earn it.”
- "Merrill Lynch is bullish on America.”
But I can't recall an ad that boasted how well a broker's clients did. If the average client beat index funds I'm thinking we'd hear about that success every night on prime time television.
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