The site looks awesome. I wish they would more sizes, instead of one size fits all. The socks fit me perfectly, but I am a woman with size 8.5 feet, not sure they would be as comfortable for a size 12 man. They need to add a crew sock and offer black and white, plus gym wear and male and female underware. I can see Hygieia being worth many millions of dollars.
They need to put this video at the top of the website. Be such a waste if they dont. This is where they fail on not tying everything together and marketing themselves in every way possible.