2.5 Billion Pounds Sterling on research into smoke free products?
WTF? That has to be an exaggeration, and all on smoke free products?
VLN has to be part of a diversified new business model I would think if they want to hedge on maintaining revenue levels IMHO, as putting all their eggs into smoke free just doesn't make sense.
We have to figure out a way to capture part of this new paradigm.
This is exciting, but we need to stay one step ahead to maintain relevancy.