These are all important factors in determining whether a product can break through into the mainstream
Medico and team are attempting to get placement into Kroger and Whole Foods -- if they are successful, the uniqueness and aesthetics of their product and packaging, respectively, increases the probability this will become a mass market brand
Any future products can then utilize the foothold achieved by their cannabinoid-infused tea and coffee
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Tom Shuman is a very key player in getting ELEV8's line of Hemp Coffee, Hemp Tea, and the future release of bottled iced hemp tea, bottled iced hemp coffee and CBD-infused tea and coffee into big box stores -- he is a heavy hitter in the beverage industry with a great track record and a ton of industry connections
Elev8 Brands, Inc. Adds 30-Year Beverage Industry Veteran Tom Shuman
ROCKLEDGE, FL -- April 26, 2017 -- InvestorsHub NewsWire -- Elev8 Brands, Inc. (OTC Pink: VATE) Elev8 Brands, Inc. a holding company focused on the commercial development of hemp and CBD-based products including hemp coffee, tea, and E-juices which target the health and wellness markets, announces Tom Shuman will join Elev8 Brands, Inc. as a senior consultant.
Tom Shuman is an ex-professional athlete that has parlayed his competitive nature into a tremendously successful Senior Level Sales & Marketing Executive with experience and expertise in Building Corporate Value. Whether challenged to accelerate growth within a mature business market, orchestrate an aggressive turnaround, or launch a new brand or product, Tom and his Sales & Marketing teams have consistently delivered strong operating and financial results.
Throughout his 30+ years in the beverage industry, with the likes of companies such as Coca-Cola, Rocky Mountain High Brands, DS Waters of America and the Dr Pepper / Snapple Group just to name a few, Tom has consistently produced outstanding results by building strong relationships and working closely with national accounts, distributors, co-packers, wholesalers, bottlers (3-Tier distribution systems - soft drink, new age, bottled water, enhanced functional, and alcoholic beverages) and brokers.
Chief Executive Ryan Medico stated, We couldnt be happier that Mr. Shuman has joined our team. He will be a tremendous asset to Elev8 Brands and will play a major role in the upcoming months.
Tom possesses a great deal of experience leading a sales & marketing team of more than $80 million in sales annually (selling both branded and private label products), and he has enjoyed tremendous success working with retailers such as WalMart, Target, Sams Club, Whole Foods, Kroger, Publix, Safeway, Home Depot, various C-store chains, etc.
During his career, Tom has been involved in a couple of entrepreneurial beverage ventures whereby he has gained a wealth of additional experience and knowledge in the Natural / Healthy Lifestyle side of the retail trade, and distributor network, working with the likes of Whole Foods, United Natural Foods, Tree of Life, KEHE, Republic National Distribution Company and Natures Best.
Tom was "classically trained" with Fortune 500 consumer package goods companies, and has entrepreneurial experience as well. Tom has been intimately involved in the development of a calcium water product, vitamin & antioxidant enhanced waters, protein shakes, liquid meal replacements, a drink specially designed for diabetes management, hemp infused beverages and even a low calorie alcoholic beverage. Currently, Tom is a partner in a CBD (cannabinoid) processing company that has developed a water-soluble CBD concentrate that infuses beautifully into any beverage.
These achievements are indicative of the quality and caliber of Toms entire professional career; identifying and capitalizing upon market opportunities to build revenues, outperform competition, and win sustainable market share.
Toms 30+ years of producing tremendously successful results in the beverage industry, coupled with his experience and successful track record across all channels of the retail trade, and with distributors, positions Tom to be the dynamic type of individual that will create value for any company.
Tom Shuman was born and raised in the small steel town of Pottstown, located in southeastern Pennsylvania. Today, Tom lives with his wife, Kelly, and two of his four children in Dallas, Texas.
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