Well, he did the exact same thing with CAGR. Opened a storefront, stocked it and had a grand opening, posting pics of the whole thing. Before up and abandoning it and absconding with the wine inventory.
Then, did the same thing with Cathay Lifestyles. And again with Podwerks.
So, yes, I'd say, if the system works, don't fix it. Of course, it only works for Frankie. Not his shareholders.