Its a low valuation stock (relative to its peers) in the hottest growth sector, within the biggest MJ market (California)... and videos of the grow operation + news is coming, per the CEO (yesterday).
A massive amount of $$$ will be flooding into this sector in the coming months and this one is not overhyped/overvalued, yet
Just like the last 2 MJ bull rallies, many of the stocks ran to stupid valuations and imo this will be one of them in 2018... We are still VERY early here.