Probably because this is the only "marijuana" company that put out $5 million to purchase a town. No one is arguing that what American Green did isn't impactful, but being on the news isn't something that raises stock prices. Being interviewed doesn't increase profits. More eyes are focused on American Green over the past few months, yet the share prices continues to drop. Exposure for this company isn't turning out to be a good thing, and opens them up to more scrutiny.