I think the end game for the execs at Netflix and HULU was to eventually get into producing their own content the entire time. But the amount of debt they have to take on to do that is tremendous. I feel at least that JF is looking to follow along the lines of ROKU and ad revenue. But of course we all know middleware will be the catalyst for Viva when it comes to as revenue. So, hopefully different streams of revenue will pad Viva's coffers, and subscriptions won't be the be all end all to Viva's existence.
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