"14) Fritz explained on a flipchart “How big is the opportunity” – obviously he didn’t want this in print in the presentation. He said there were 2 to 4 billion UPC codes worldwide. If we assume that Neomedia activates only 0.1% of these codes and charges $500 / year per unique UPC code, this will equal $1 billion potential revenue per year. One would think these are very conservative estimates, and this is only one part of the business."
From SHM notes by ss9173.
Has Neomedia ever actually projected revenues for parts of or all of their business model?
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