Just another verifiable step in the direction we are going. Also something that is out of our control that just needs someone else to get it done. We could also advertise and really promote with fly once we are actually named hexagon. IMO.
Because their PR company can begin promoting Hex. They hired the company to promote Hex, but the name change has held it up. You wouldn't want them to start promoting ONCI, then change the name. Confuses consumers.
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