It's also different when you have a product that literally will save lives. This is not about some obscure disease. This is 33% of the deaths in the modern world, 50 % of which have no advance warning of onset. LXGTF HS monitor rectifies that. If that's it a medical breakthrough then what is?
I mean if Rogaine can make a fortune curing some of male baldness, then definitely there is some big market share awaiting a device that addresses and diverts from heart attack and stroke.