JANUARY 2018 California will begin sales of recreational marijuana on the first day of the new year
Amplitude: Positive
Duration: Long
Significance: Major – 9
Direct Catalyst: California is the biggest state in the union and the 6th largest economy in the world California’s native population is 40M and annual tourists number 270M Even just with medical sales only, they currently generate the most cannabis revenue of any state at $2 Billion California marijuana revenue expected to grow to $5 Billion next year, taking national sales from $7B in 2017 to $10B in 2018 We’ve recently seen the Canadian pot stocks enter a mania, in part due to upcoming adult use legalization in July 2018, and California’s cannabis market is even larger
Indirect Catalyst: Loudly signals the marijuana revolution is too strong to stop now Huge momentum booster to kick off the new year after a dreadful 2017 Blatantly exposes the raw hypocrisy of the largest state in the union selling a federally illegal substance The media is going to have a field day with this hypocrisy Expect to see editorials in major newspapers around the country supporting a rescheduling of marijuana Bigtime national media coverage on television, radio, internet, social media, blogs, forums will further the discussion and debate around rescheduling International media coverage Banking solutions should move to the forefront of discussion as well Increases pressure on Congress to move cannabis to Schedule II
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