He did not say the name change would be in 7 days to start with. Go read what was really said. Once the name change is submitted, it takes time, including answering any questions Finra may have, and solving those questions.
People act as if Steve runs the whole SEC, Finra, US Government and most every public company. No, he just has to follow the rules of those organizations, and they operate at their own rate of speed.
Give it a fricking break, and let things go at the rate of business, not at the rate of ihub!!