The reason the MM's are shorting it down today is because they also read the board and know news is coming next week so they're loading up shares by scaring folks into selling.
Also, some were only holding for the news which was expected today. They're the ones who will be chasing next week.
I've just sent more funds to my account which will clear mid morning tomorrow, with the profits from those, I'm going to invest in the ICO for the gold coin!
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