They are grooming the next round of management... Need a good actor to stand up and tell us how wonderful the company is .. perhaps the next guy/gal will be believable.
Probably one of those Reciprocity type of deals with a new Investor... Ya know " Sure I'all invest a bit in your watch,but it would sure be appreciated if you supported local theater... " just guessing. If its part of a marketing plan, we're doomed !:)