Times square is full of everyone.
There are over 700,000 puerto ricans in NYC, compared to just 3.4m in Puerto Rico itself.
And the ad they ran last time was not this. I don't really know what it was about, but suspect soleil j bought the ad time for herself and kindly put a shoutout to viva at the bottom.
Could've even been a test, probably track if soleil j gets googled more in NYC, for data on how to sell their hard launch pitch to ignition.