If they dump the failed Rocky Mountain High brand label (three words were always too many for those with short attention spans despite it being the stroke of genius some used to maintain) it may well be they go for a brand name incorporating "hemp" in it up front and in your face to try to cash in on the supposed hemp craze that's not quite here yet but is definitely coming according to the sages on the other board.
So what will it be?
Hemfit sounds a bit too bland and dull. How about Hemptastic? Hemplicious? Hempgold? Hempheaven? HappyHempin'? Hemphigh? I could go on but you get the idea - keep it short and crass for the Twitter generation who will be spreading the word in the newly devised advertising strategy.
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