Agreed. Evio needs to be smart and pace it though. Five or 10 million would have been a lot nicer. But they need to get the price supported well above a dollar. If this funding. Positive revenue developments. An effective awareness campaign. All together can support it through early 2018. Then they can go back for much more at a highest price - protecting the share structure and ultimately. Shareholder value. At least imho.
I can think of this neo-nazi thing as a no brainer to acquire & control that existing share of the market. Pays off in $$$ later or lost opportunity allows another competitor to move in place & keep that potential market from Evio Labs. IMHO