@ investor2004: I appreciate your dd and your kind of reading the signs, but let me note that I´ve seen just a lot of companys in the last decades where retailers didn´t got that return on invest you`ve outlined in your statement.
Don´t get me wrong, but - as I´ve said - I´ve seen to many times that some got the profit of that kind of "well-founded" dilutions .... but in rare cases retailers!