Ok ran some quick numbers to isolate Q3 results vs. prior quarters... Q3 Rev of $4.4m vs. $3.2m in Q2. Gross Margin % up to 40% from 33.5% in Q2 (so discounts not hurting them relative to prior quarter it appears). Net income for the quarter of $294k (6.6% of sales) vs. Q2 of $216k (6.7% of sales)...quick glance at expense seems to be from higher marketing/advertising costs...aka reinvesting profits in growth.