A test and a retest of the support line is very normal after a push, and we won't stair step up without it.
A breakout is not always straight up, look at the candle formation before the last strong move in May, very similar to the ones we are experiencing right now.
Tomorrow is a new day, lets see what it brings, This stock has been trading in this range for a very long time, don't understand why the financials would be negative and not sure why everyone is so nervous about them.
The 40-50% discounts that you see on the website are for retail sales and it helps built the brand, they make most of their money by whole-selling their merchandise, thats where the focus should be. Not retail, Hershey didn't get where it is by retailing their own merchandise. The fact that they sell retail is a plus not a negative, no matter at what price!
Pull up the 6 months chart and put your mind at ease
Tomorrow will be a green day IMO
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