So here is even article dedicated to logo release back in 2015. There are tons of dots to connect right now. This logo was not listed on this ticker, however, until recently. Maybe reinstated to gather attention from people googling Wallet, and items related to Bitcoin.
I bet this was the agenda when they had interest in Coin Outlet, now reinstating the artwork because of some behind the scenes work with BCG. BCG owns like half if not more, of DigitalX. Which, would make this logo and sub copy relevant to the future of the company.