Low price gap between OLED & QLED is worrisome and reason for less than anticipated sales of Samsung QLED Tvs this year. Most of the sales men know Samsung QLED is not real QLED .... just LCD. I tested few sales reps in Best Buy they recommended OLED saying QLED is still the LCD Tv and OLED is the next gen. Last year's SUHD was the better bargain for the money.