Don't get used to it. This is a recipe for disaster. The company is either complicit or participating in the pump: Ripple Labs as shown above explicitly states that XRP should not be used for speculation/investing. Yet during this pump they have released press stating that they will "lock up" supply in an effort to bolster confidence that a dump is not incoming. Why would they do that if their goal is to maintain a stable and low price?
Founder of Ripple Labs is dodgy as hell, what's up with that?! Jed McCaleb, founder of Mt Gox, Ripple Labs, and Stellar. Currently Executive director of Stellar.