It is spelled nutraceuticals and you can find out more by googling.
From Wikipedia:
The term "nutraceutical" is not defined by US law.[4] Depending on its ingredients and the claims with which it is marketed, a product is regulated as a drug, dietary supplement, food ingredient, or food.
If the intention is to acquire an established company to market its beverages I don't know why they would be reformulating RMH swill and designing new cans.
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