Let's start with the earlier transaction dated 2015: Notice the date there it says "date you acquired" is 2015. This means the CEO acquired them back in 2015 when he reverse merged his company into the shell before it became Image Protect. Now we will go back up the page where we see the new sale of shares: It says that the sale was made on 11/9/2017. What this means is that the CEO sold a block of shares, that he acquired back in 2015, to a firm called Network 1 Financial Securities on the 9th of this month. NOW WHO IS THIS NETWORK 1 FINANCIAL SECURITIES FIRM: I did some research and look at the list of IPOs that they have done. ALL NASDAQ STOCKS: http://www.nasdaq.com/markets/ipos/offering-history.aspx?expert=network+1+financial+securities%2C+inc.
If you go to their website you can see that they have been heavily involved with taking big Chinese firms public on the NASDAQ (ALL NASDAQ): https://network1.com/recent-transactions/
I have no idea why the CEO has sold a big chunk of his own shares to a top tier NASDAQ IPO firm but it is looking really interesting now. If you just look at any of the stocks on that IPO offering list, they are all trading in the high dollars per share.