I AGREE WITH KMBJN: NNVC DID NOT BEGIN AS A SCAM BUT RATHER A NOBLE EFFORT, FOR PROFIT, TO CURE VIRAL INFECTIONS
It was only when the data failed to corroborate initial claims and expectations that NNVC's CEO took the first steps down the slippery slope of deception denial and mendacity. Thematically, we have the common dramatic form of tragedy - a mixture of bad evens and flawed character.