$GHAV “More than ever, Americans have embraced coffee as a routine part of their lives, so it made sense for us to re-introduce people to what a good cup of coffee can do to kickstart a good day,” said Robert Rico, C.E.O of Grand Havana, in a statement. “The brand’s refreshed look and feel is meant to complement our evolving portfolio — from our traditional roast and ground varieties to our newer All-Natural Pink Beauty — appealing to a broader group of coffee drinkers.”