People really need to digest these two rows of the release.
I am not so sure these are as related to one another as people assume on quick read. The first one is obvious, no clarification... But I don't think the 2nd one is the same
I think we all read "oi2" and "advertising" and thought media blitz again...
But advertising for yourself is not "advertising sales" - this is about money to be made off selling advertising to others. And if the user base can grow to a critical mass, we will make additional revenue on the backend for every viewer on the front end.