There's zero reason to acquire this company or any other hard product based company.
They're supposedly trying to build a digital company "...is an online social media network company. It is vertically organized into four business areas: social networking, social gaming, ecommerce sold consumer products and services, and OTT (Over-The-Top) streaming media content creation and distribution...." Stick with digital. It's light, there's no inventory, returns, shipping, and all of the headaches that come with selling tangible goods.
1. They don't have any friggin' cash to acquire things with! This means perpetual dilution on the backs of shareholders.
2. If they have a successful marketing engine, let's assume that's Blackfox, then they can make REVENUE with zero additional outlay and risk by simply marketing affiliate products and banking the commission. Virtually zero cost to them, they don't have to spend millions to acquire anything in hopes of making that back in 2+ years, they can simply market other people's products and reap revenues.
3. Any product dealing with human consumption or application is a HUGE potential liability. A product burns someone's skin due to allergies or sensitivities = a lawsuit. Some moron eats the cream and gets hospitalized = a lawsuit. Your Chinese made cream is discovered to have toxic waste in it = a lawsuit and government inquiry.
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