not sure what some of u don't get; viva is basically known to its investors and a few who stumbled upon it, it hasn't officially launched yet. the upside potential is absolutely incredible! the latino community (imo of course) will support their own and give viva some serious steam to break in and battle other ott services on the market. ever notice spanish radio ranks high in many markets? it's not that latinos outnumber others in the area but non-latinos have many choices and spread their listening over many different stations while latinos will all gravitate to one or two stations making them powerhouses; if the same applies here viva can grab a huge audience in a short period of time. anyway again imo and every otc is a risk but viva has one hell of an upside!
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