Exactly. Even further I think if they keep adding new things later on that would actually be more "confidence" for people to keep using it instead of rolling everything out at once when people start to complain that nothing changes.
Remember, 99% of people who would/will use this are not tech savy and probably wont understand any of it and if they hear "We added this" its Yaaay! Not, uh it should have been there already.
Take the channels that are there now, put some makeup on the UI and lets go.
Just my thought about this.
As well as Viva is actually sponsoring with FORD! for the Hombre awards. Man, this is actually huge.