As these ETF/ETP funds improve the total assets under management (AUM) also improve for USCF. The total of AUM has a proportional effect on the fees that are collected by USCF. USCF is part of Wainwright which is now owned by Concierge. So the income generated by these fees make there way to the top revenue line on the Concierge 10Q/10K.
As for share totals, would anyone argue that 50k of Concierge shares are not the same dollar value as a dozen or so Apple shares (AAPL)? Obviously Apple is no penny stock and is a very respectable company. The proposed Concierge reverse split is a step toward getting away from the negative stigma associated with low priced penny stocks and a way to work towards earning more respect in the financial markets. If there ever is another reverse split it will likely be just a touch-up to get listed on a national market like Nasdaq or NYSE.
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