Interesting what Roku is saying about Advertising.
The Roku Channel: Launched in September, the channel is ad-supported, populated by movies and is, most importantly, free — one of the most searched for words on Roku is “free.” On the third-quarter call, executives likened it to a large-scale TV-publishing platform that gives content distributors a direct link to consumers.
**“Advertising is the fastest-growing piece of platform,” Louden said. “We’ve been investing heavily in the video ad side, and so that business in terms of the number of ads we’re serving is growing dramatically. A lot of advertisers are coming to the realization that they need to follow the audience and that audience has decidedly moved to streaming.” **“I like them all because they all have relatively high margins,” Louden said. “But some have extremely high margins because, say, the home screen display is ours, so there is very little cost around that.”