Replies to post #78565 on Nate's Food Company (NHMD)

[surfkast]

That has always been the plan.

From their Meeting:

"Advertising/Marketing Plan:
The marketing plan is/was being held off until everything is ready. The company wanted to make sure that the machinery was all in place and there were no can defects. Unfortunately, some of the cans from the last run had a problem with air pockets in the interior system that didn’t allow proper flow of batter. Cans from that run are not being shipped and the company had another run last week and this week. The problem was fixed, per Nate. He also commented that the machinery is working properly. It was more a “setting” issue that caused the air pocket not the machinery itself. He added that this type of machinery typically takes 1-2 years to complete installation. NHMD did it 5-7 weeks, a great accomplishment. Marketing and advertising expected to begin with launch of kiosk next month.

Marketing plan to include print ads and social media to begin next month with commercials and radio to come at the end of 2015. The company will focus mainly on Instagram, then Twitter, FB and others. Social media will be a way for the company to promotions as well as they can direct everyone to the site and/or kiosk/retail store.

NASCAR and other sporting events. The company is planning to establish a partnership or marketing campaign touring with NASCAR races to demo, promote, and sell the product at these events. People camp out for these types of events and can always use a Nate’s pancake for breakfast! First NASCAR event is expected in October 2015.


The Indiana facility is still available if needed. They thought they would need this facility fast, but the partnership with ABCO has provided sufficient space and production capacity at this time. The Indiana project will be likely be used for storage (or product line) for any east cost vendors in the future. ABCO labs stepped up its game and pretty much met NHMD production needs thereby not needed Indiana at the current time.


As far as current sales go, they are impressed that they sold that much without any marketing or advertising from the company.



Online/Retail Stores/Kiosk/QVC:
The first kiosk is set to open in July 2015. They would have liked to have it up and running for July 4th weekend but still working out legal stuff and insurance as food kiosks/stores are very regulated and require a lot of paperwork. The first kiosk will be open during normal mall hours (7days/week) for the Fashion Island location. The idea for insulated pull string bags for customers at the mall and sporting events is a great idea to spread brand awareness! Think about all the uses for an insulated pull string bag (camping, beach trips, picnics, etc). All bags will have the nateshomeade logo.



As it stands, 1pm is covering all of the funding for the kiosk and retail store build outs. NHMD is only responsible for producing product and delivering it to 1pm."